Through this campaign, Legend Story Studios will release a limited-supply of first-edition Flesh and Blood: Monarch booster bundles onto the TCGplayer marketplace. The sales proceeds for any given bundle will be credited to a participating local game store, prioritizing stores that have sold Flesh and Blood products on the TCGplayer marketplace.  At the launch of the program, the sellers were notified via email with information about how to opt into this program.

The limited supply bundles offer an at-home release kit that comes with a first-edition Flesh and Blood: Monarch booster box and 2 first-edition Cold Foil promo cards. First-edition booster boxes are the only products with Cold Foils, which are highly-collectible cards that command a hefty premium on the secondary market (see "'Flesh and Blood Booster Box Sells for $1499.99"). The inventory for this bundle will be restocked daily on the marketplace, once at 9 am ET and once at 9 pm ET; these bundles are limited to one per customer. The new set has an estimated shipping date of April 30 (see "Legend Story Unveils Next 'Flesh and Blood TCG' Set").

TCGplayer founder and CEO Chedy Hampson and Legend Story Studios Founder and CEO James White commented on the program in statements accompanying the announcement. 

“Recognizing the important role local gaming stores play in the broader gaming ecosystem, it is critical to me that TCGplayer engage in direct-to-consumer campaigns that benefit brick and mortar stores,” Hampson said. “I believe this collaboration with Legend Story Studios delivers on this promise and reinforces our belief that local gaming stores are the lifeblood of the gaming community.”

“The mission of Legend Story Studios is to bring people together in the flesh and blood through the common language of playing great games. The primary place we see that happening is in local gaming stores, which is why we have partnered with TCGplayer," White said.