With multiple Magic booster types available to choose from, WotC has offered retailers some guidance on what motivates certain types of Magic players buy the different booster products offered per set release. In a recent document, the company essentially lumped the bulk of their player-base into four categories: Engaged Players, Enfranchised Players, New Players, and Interested Players. Engaged Players are customers that consistently play Magic and buy product, and Enfranchised Players are super fans who view Magic as part of a hobby gaming lifestyle. The New Players and the Interested Players are both in early stages of getting to know Magic as a game and exploring the product lines.
The Magic: The Gathering Booster Selling Guide avoids mentioning another type of player, best described as an "Investor Player." There is a well-known portion of the Magic player base that buys sealed boxes, from FLGS or online outlets, for the sole purpose of breaking them open and extracting valuable singles to sell or trade for profit. Investor Players also have a tendency to purchase sealed product to sit on for extended periods of time, until they gain enough value to be resold at a higher value.
Investor Players are major buyers of Magic product that are less interested in building decks or the hobby gaming lifestyle choices Magic offers than they are in trading or selling cards for a profit. This group of players shouldn't be discounted, by WotC or retailers, as they tend to purchase a lot of product at once and often preorder a hefty number of booster boxes.
Wizards of the Coast also updated their event policies in anticipation of starting up in-store play on May 28 (see "Wizards of the Coast Updates Event Policies").
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