People of Play (POP) has appointed Jenna Stirling as their new Executive Director.

Stirling comes to POP by way of ASTRA, where she was a former Board director and Membership and Programs Specialist. Prior to ASTRA, Stirling worked as a buyer for Marble Kids Museum and Learning Express Toys. She also has experience as an educator with the Museum of Life and Science.

“Jenna is like that mythical unicorn on our team, with a treasure trove of experience in the toy industry and a mind bursting with ideas," said Mary Couzin, President of Chicago Toy and Game Group dba POP. "We are fortunate to be bringing her on board as we continue to rock our events, level up the POP platform, ignite sparks with Play in Education initiatives, and be the biggest cheerleaders for every tribe in the toy and game industry."

In the role of Executive Director, Jenna will lead the POP team in developing various initiatives, such as regular retailer sales calls, “About the Inventor” shelf talkers, and creating consumer toy and game guides. She will also be engaging in networking events and influencer-attracting play activations.

ChiTAG rebranded as People of Play in 2020 (see "Chicago Toy & Game Group Rebrands").