On price, Buckley said, “The bulk of the line will be $3.99,” which drew applause from the audience, although he qualified it by saying “number ones and top titles with top talent and top characters will be priced at $4.99.” Event books, one-shots, and anniversary issues will also be exceptions to the $3.99 price point but will have more consistent pricing.
“My optimism has been burnished by the recent explosion of sales in manga and original graphic novels for early, middle-grade, and young adult readers,” Buckley said. “And while these products are not predominantly sold in your shops, this is a booming new audience of young readers of graphic fiction.” In order to help draw them in to comic shops, Marvel will offer retailers low-cost access to Spidey and His Amazing Friends comics beginning in July or August. The audience applauded this announcement as well.
In addition, Buckley said, Marvel will coordinate with Marvel Studios to promote comics related to major events in order to bring MCU fans into comic shops.
Buckely also made a reference to reviving Bullpen Bulletin. "We at Marvel need to embrace and convey the fun of working with super talented creators and beloved characters," Buckley said. "We need to convey the fun that Stan and so many other creators and others in this industry since have projected because it is infectious." He cited Ryan Reynolds' Deadpool & Wolverine World War III Tweet, the recently announced Uncle Scrooge comic (see "Jason Aaron to Pen Marvel's 'Uncle Scrooge'"), and "the reappearance of Bullpen Bulletin" as examples of that.
