Hasbro CEO Chris Cocks dropped some important facts on current and upcoming Universes Beyond licensed sets for Magic: The Gathering in the company’s Q1 conference call today (for full Hasbro financial info, see "'Magic' Up").
He described sales on the recently released Magic: The Gathering - Universes Beyond Fallout set, which hit retail on March 8 (see "Deets for ‘Fallout’ Set"), as Wizards of the Coast’s "best-performing Commander set ever," although noting that Commander sets are smaller than their typical premier sets.
Cocks also looked ahead to the 2025 Universes Beyond sets, tied to Marvel and Final Fantasy, describing them as "…in the same league, at least, as what we saw with Lord of the Rings," which would put their sales in pretty elevated territory. "Marvel is just a huge IP," he said, confirming that there will be multiple sets around Marvel properties (see "’Magic: The Gathering’ and Marvel Team Up").
He noted that their expectations for the Final Fantasy set were based in part on projections for sales in Japan, the second largest world market for Magic and for TCGs generally, where he said their "…sales in Japan will probably dwarf what we did with Lord of the Rings because of the resonance that it has in that market."
From Conference Call
Posted by Milton Griepp on April 24, 2024 @ 2:59 pm CT
MORE COMICS
New Deadpool, New Spider-Girl, New TVA
July 26, 2024
Marvel will introduce a new Deadpool, a new Spider-Girl, and a new Time Variance Authority team.
New Comics Franchises Via Their Agreement with Warner Bros. Discovery Global Consumer Products
July 26, 2024
Dynamite Entertainment unveiled five new major comics franchises which will be published in 2024 and beyond via its agreement with Warner Bros. Discovery Global Consumer Products (WBDGCP).
MORE NEWS
Serialized Simultaneously in Japan and the U.S.
July 26, 2024
The new series will be released simultaneously in Japan and the U.S.
Three Series to Launch Under New Imprint, Abrams Comics
July 26, 2024
Abrams ComicArts will launch their Abrams Comics line with three new series.