Sara Erickson is a games industry veteran with over a decade of experience. She has worked for companies such as Iello USA, Cryptozoic, and Renegade Game Studios, where she was the Vice President of Sales and Marketing (see "New VP of Sales"). Erickson also has owned Rook's Games and More in Montana for over 18 years. At Keymaster, makers of the Parks series of games (see "The 'Parks' Series"), she will help the company better connect retailers with the company's distributors as well as assist on orders and increase retailer awareness of the Keymaster brand.