Funko reported losses for Q4 and full year 2024, albeit smaller than in the previous year, with continuing U.S. sales declines. Funko lost $1.5 million in Q4, an improvement from the $10.8 million loss in Q4 2023. For the year, Funko lost $14.7 million, improved from a $154.1 million loss in 2023.
Global sales increased a slight 0.9%, from $291.2 million in Q4 2023 to $293.7 million in Q4 2024, but U.S. sales, where Funko has been warning of consumer weakness (see "Funko Sees Warning Signs"), lagged, down 9.7% from $197.4 million to $178.2 million for the quarter.
Underlying sales trends included growth in sports merch, a 7% increase in sales of products based on anime in Q4, and continued growth in direct-to-consumer sales, which are now 29% of sales, up from 25%.
For the year, sales were down 4.2%, from $1.096 billion in 2023 to $1.050 billion. Funko released guidance for 2025, with sales expected to be flat to up slightly. Sports, music, and gaming are seen as growth segments.

On U.S. Sales Decline
Posted by Milton Griepp on March 7, 2025 @ 2:57 am CT

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