Wal-Mart, the ultimate category killer, is mounting an aggressive attack on the toy business this holiday season, and the effects will be felt by every retailer active in the category.

Marvel has raised its guidance for 2004, and is now predicting $415-$435 million in sales, around $100 million more than it was predicting a few weeks ago.

Knights of the Zodiac , the American version of the Saint Seiya anime series, is going to get a major push starting in January of 2004.

Rhino Home Video, which has scored a big hit with its DVD box sets of vintage Transformers cartoons, has announced the February release of the first box set from the other major Sunbow Entertainment hit of the 1980s, G.I. Joe .

Like the Energizer Bunny, the Dragon Ball property just keeps marching forward, witness the debut of DBGT on Toonami.

According to the Hollywood Reporter Brett Matthews has been chosen to write the screenplay for a theatrical film based on the Bionicle toys.

Decipher will be participating in high profile Blader Jam events in New York and Anaheim for its Beyblade CCG, due out November 26th.

Marvel Enterprises, Inc. reported its financial results for the third quarter today with results that topped its twice-raised 'guidances.' In spite of the fact that sales for Q3 2003 were only slightly better than Q3 2002 profits reached $63.1 million versus $6.7 million a year ago.

Inkworks' Hellboy movie trading cards will reach retailers on March 17, 2004 some sixteen days before the opening of the Hellboy movie on April 2.

Mezco Toyz is producing a line of ultra-cool action figures for the Hellboy movie, which is set for an April 2004 release.