Quality is Unifying Factor
February 28, 2001
In 2001 McFarlane Toys, which consistently ranks among the top five companies in action figure sales, will continue to create toys that will satisfy the most demanding collectors while expanding its line to encompass market niches that others have never even considered.
Sports Line Expands to Football
February 17, 2001
Todd McFarlane is taking on toy giant Hasbro/Kenner and their venerable Starting Lineup sports action figures with his own line which he has christened 'McFarlane's Sports Picks.'
First Day Overview
March 5, 2001
The year 2000 was hardly a banner year in the American toy industry; the two giants that dominate the American toy market, Mattel and Hasbro, each suffered setbacks.
ICv2 Surveys the Landscape
February 17, 2001
ICv2 thought it was time for another look at the e-commerce landscape in the pop culture industry
New Toy Line from McFarlane
February 17, 2001
British horror scribe Clive Barker is joining forces with Todd McFarlane Productions to create a totally new and original line of action figures.
Paper Goods Don't Fly
February 17, 2001
Public acceptance of the film will play a determining role, but right now it is safe to say that there is trouble in Pottersville .
New Series Included!
February 17, 2001
Bandai--Japan's number one toy-maker--is planning on expanding its presence in the U.S. retail toy market this year.
Videogames, Manga To Follow
February 17, 2001
Bakuten Shoot Beyblade is a new animated series that debuted on Japanese television on January 8 th .
Master Toy Licensee
February 17, 2001
Toy Biz will be the master toy licensee and is planning to unveil a multitude of LOTR toys at this year's Toy Fair.
2001 Movies with Merchandising Potential
May 1, 2001
Here's a list of what appear to be, at this moment, the best merchandising opportunities among 2001 movie releases.
