Major Release Set for May
October 3, 2007
WotC has announced that its May 2008 release for Magic, codenamed 'Jelly,' will be known as Shadowmoor .
TV Advertising on 'Adult Swim'
September 27, 2007
WotC plans to make the launch of Lorwyn the biggest set release event in the history of Magic .
Policing Sales Channels
September 12, 2007
In Part 3, we talk about Wizards' policies on Internet sales, and how it enforces them.
Pre-Releases and the Impact on Store Sales
September 13, 2007
In Part 2, we talk about why pre-release events are held outside of stores, and what impact those events might be having on sales made in brick and mortar stores.
'Numbers Don't Lie'
September 6, 2007
Steven Olsen of A Little Shop of Comics in Scotch Plains, New Jersey, who kicked off our discussion of CCG pre-release events responds to Dave Salisbury of Fan Boy Three with some numbers, and says, 'numbers don't lie.'
In September
August 26, 2007
Wizard Entertainment is ending publication of InQuest Gamer , effective in September.
Next MtG Release
August 20, 2007
Wizards of the Coast announced that the Magic: The Gathering Lorwyn set will include the first of a new card type--planeswalkers.
Prepare to Jam This Spring
August 13, 2007
Wizards of the Coast announced that the 'Jelly' tournament pack expansion will be released on May 2, 2008.
Early Release Program Discourages Non-premier Retailers
August 9, 2007
Brian Jacoby of Secret Headquarters in Tallahassee, Florida thinks WotC's pre-release program discourages excluded retailers.
Two Mini-Blocks Per Year Planned
July 16, 2007
Mark Rosewater, head designer for MTG, has explained that the Lorwyn block will deviate from the standard 3-set blocks.
