Column by Scott Thorne
Posted by Scott Thorne on October 10, 2022 @ 3:45 am CT
While there is a lot of discussion about the new 30th Anniversary Edition, the set will not impact store sales that much, as so far it appears to be a direct-to-consumer set (see "$999 Magic: The Gathering 30th Anniversary Edition'"). Most of the discussion revolves around whether the release violates the long-established Reserved List policy as well as whether the cards are simply very expensive proxy cards or are worth the price. Indicating its opinion, I have seen at least one M:TG-dedicated website posting a link to a proxy generator at the conclusion of its discussion regarding the set. However, I certainly do appreciate WotC giving stores a box of them to do with as they will. I have read a number of stores commenting they plan to use the boosters as prize support for special events, which sounds a pretty good use of the boosters to me (see "Rolling for Initiative: Feeding the Whales").
Here is my take on most of the announced Magic releases for the rest of the year:
Rolling for Initiative The Pre-release is Dead, Long Live the Pre-release").
Jumpstart 2022. I still have booster boxes of the last standalone Jumpstart release and Dominaria United Jumpstart boosters. New players we steer towards the Magic Starter Kit and after they get some experience, they move on to regular boosters. Jumpstart, I fear, suffers from the same problem theme boosters did.
Brothers War Gift Bundle. When ICv2 runs its Gift Guide this year, the Brothers War Gift Bundle will be first place on my list. It releases December 2, and with the word Gift in the title, it is the perfect item to point to family members looking for a gift for the Magic player in their life. Thank you WotC!
Your thoughts? Send them to firstname.lastname@example.org or @castleperilous on assorted social media.
The opinions expressed in this column are solely those of the writer, and do not necessarily reflect the views of the editorial staff of ICv2.com.
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