The Darkness PS3 video game from Starbreeze and 2K Games, based on the Top Cow series, is getting good marketing support surrounding its June 1st launch (see 'Top Cow's 'Darkness' Leads PlayStation 3 Charge').

 

According to Filip Sablik, Top Cow Vice President - Marketing & Sales, 2K has committed $4 million in advertising, with $3 million directed to TV ads to run four weeks before and two weeks after the video game release date. Other recent promotions for the games include an online movie-style trailer and an MTV.com interview with comic creator Marc Silvestri and videogame producer Anthony DeLucca.  Sablik also said the game has received praise from industry experts and reviewers as well.

 

'The Darkness video game is one of the biggest mainstream tie-in events we've had and 2K is doing a phenomenal job promoting it,' Sablik told ICv2. 'We've created a number of tie-in products for the comic and book market all at value-focused entry points. The Darkness Level books are self contained comics so you can hook new readers or video game fans with any issue. The Darkness Ultimate Collection trade paperback is 12 issues for $20 and The Art of The Darkness is just stunningly beautiful with a low entry point.'

 

Darkness Level 3 is expected to ship April 25th and will debut at Pittsburgh Comicon.  Both The Darkness Ultimate Collection and The Art of The Darkness, which ships shortly, are both available for reorder.