Score Entertainment has released more details of its consumer marketing plans for the launch of the Bleach Trading Card Game Premiere Set on May 23rd.  Highlights include demo packs and promo card placement, as well as the previously reported wrapper redemption program (see 'Score Details 'Bleach TCG' Release Plans'). 

In March, 100,000 demo packs (with 19 playable cards) were included with Anime Insider #43 along with game instructions inside the magazine.

A special alternate art promo card will be included in the May issue of Shonen Jump, on sale in April, and that issue is also a special Bleach edition with a Bleach cover and exclusive full-color Bleach manga chapter.  (According to Score, average circulation for Shonen Jump is 200,000 to 350,000.)

Viz will include an exclusive promo card with the Bleach Vol. 5 DVD on sale in June.

And, there is a wrapper redemption program where consumers can earn points from their Bleach TCG purchases.