Marvel's Iron Man feature (see 'Samuel L. Jackson's Iron Man Cameo') will be one of a number of films with ads on the Super Bowl February 3rd, according to Variety.  Spots are going for $2.7 to $3 million per, so this represents a substantial commitment to marketing the film, the first being financed as part of Marvel's own slate. 

Fox is pairing advertorial content with the ads; Ryan Seacrest will interview stars from the films that purchase ads in a pre-game special.  Online elements are also included; ads will also appear on a special MySpace page.