An ICv2 Release.  ICv2, with the support of sponsors Score, Diamond Comic Distributors, and Viz Communications, is launching its DBZ Dollars promotion today, to draw attention to the money retailers can make by capitalizing on the current bestseller of the anime category.  DBZ Dollars includes a free DBZ CCG promo card set for retailers, prize drawings, a display contest with major prizes, and information on how to take advantage of the huge Dragonball Z TV audience to drive sales in pop culture stores. 

 

One of the goals of this promotion is to let retailers know that there's a huge potential audience for Dragonball Z products that watches the show but doesn't know that Dragonball Z merchandise exists or where to get it.  As Seiji Horibuchi, CEO of Viz Communications put it in a recent ICv2 interview, '...[A]s you know  because of the popularity of the animation, the market really reacts, not only for comics but for the merchandising, the videos, the games, and so on....There are three or four million children that watch Dragon Ball -- more than half of the children do not even know that there's a comic or that everything originated from Shonen Jump in Japan' (for the full interview, see 'Interview with Viz Management Part I,' and '...Part II'). 

 

Horibuchi's comments about DBZ comics could also be made about many forms of DBZ merchandise -- there's a huge audience out there and retailers just need to let it know they have what it wants and the business will grow.  ICv2 and its sponsors have organized this promotion to help retailers take maximum advantage of this huge property.  First, you can get a valuable DBZ promo card set free just for registering, and you can win big DBZ prizes by registering with Diamond and Viz.  Here's how:

 

Score -- Get a Free Promo Card Set Just for Registering

Score is giving a hard-to-get World Games promo card set (tied to the release of its new DBZ World Games expansion, due out in October) to every retailer that registers.  These ten cards, distributed through a variety of promotional avenues and hard to put together in a set, can be used for promotional or other purposes as each retailer sees fit.  Score is using this valuable gift to show retailers how important it is to pay attention to its new World Games expansion and its new DBZ League program, which can bring customers back into your store week after week.  Click here to register for your free DBZ World Games promo card set, and ask for more info on the DBZ League program.

 

Diamond -- Register to Win a DBZ Video Prize Pack worth $100!

Diamond Comic Distributors, Inc. is conducting a prize drawing for a DBZ Video Prize Pack worth $100.  And it wants to let you know that it has a comprehensive selection of Dragonball Z merchandise in stock.  Click here to register for the DBZ Video Prize Pack and see what DBZ products Diamond has available to help you capitalize on the DBZ phenomenon. 

 

Viz -- Register to Win a Complete 9-volume Dragonball Z Graphic Novel Set

Viz Communications is conducting a prize drawing for a complete set of all 9 Dragonball Z graphic novels.  This is to remind retailers that Viz is the official Dragon Ball and Dragonball Z publisher, and has been releasing individual comic issues and graphic novels, and will soon also be including Dragonball Z stories in its massive Shonen Jump monthly anthology title.  Click here to register for the Dragonball Z graphic novel set!

 

Enter the DBZ Dollars Display Contest

Another way for retailers to get involved in displaying DBZ merchandise more aggressively is to enter our DBZ Dollars Display Contest.  With thousands of dollars in prizes and three chances to win (first, second, and third place prizes will be awarded), it's definitely worth entering, especially since it's so easy.  The sponsors have contributed thousands of dollars worth of prizes, including displays of Score's upcoming World Games booster packs, multiple Dragon Ball and Dragonball Z graphic novels sets, and a special Dragonball Z prize assortment from Diamond. 

 

For information on the contest, see 'DBZ Dollars Display Contest.' 

For a complete list of the DBZ Dollars Display Contest prizes, click here.

 

 

As attention turns from summer pursuits to fall, it's a great time to take advantage of the marketing power of Dragonball Z in two ways.  First, by selling Dragonball Z merchandise to the customers that are already shopping in pop culture stores but not being exposed to the property in a cohesive way.  And second, by letting passers by know that the neighborhood pop culture store is Dragonball Z headquarters, and grabbing new customers that are fans of the show but don't know where to get the merchandise. 

 

You are probably already carrying some Dragonball Z merchandise in your store.  If you would like to expand your selection for our contest, we recommend the Score Dragonball Z Collectible Card Game, the Viz trade paperbacks, and the many Dragonball Z products available from Diamond Comic Distributors.  Click here for a complete list of the Dragonball Z products available from Diamond.