The Truth in USA Weekend Edition
Posted by ICv2 on September 29, 2002 @ 11:00 pm CT
USA Today, the country's largest circulation daily newspaper, published a story on Marvel's new Captain America series, The Truth, on the front page of its Life section in last weekend's edition. This is a major achievement for Marvel's campaign to get earlier PR results for its newsworthy titles (see 'Marvel Gears Up PR Earlier for Black Cap'). The title was also covered in major stories in the Boston Globe (see 'Marvel Gets First Bite on The Truth') and the Philadelphia Daily News last week.
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