ICv2 has announced the release of the first ICv2 Retailers Guide to Graphic Novels, its first that category. The magazine features information useful to retailers of graphic novels, one of the hottest categories in pop culture stores. It will be distributed at the upcoming BEA booksellers show, as well as to all Diamond accounts and at a variety of other trade shows. The content includes an overview of the market for graphic novels including market size and growth rates (see 'ICv2 Sizes the Graphic Novel Market'), a guide to categorizing graphic novels, the top graphic novel properties by category, starter sets of the best-selling graphic novels in a number of categories, the top graphic novel sales drivers, and more.
Publisher Milton Griepp said that the title was published because of the growing size and complexity of the graphic novel market. 'This category deserves a publication of its own,' Griepp said. 'There's a tremendous amount of activity as the category grows, and a corresponding need for information about it.'
The Guide is available free to requesting retailers--send us an e-mail at DViau@icv2.com.