Learning from its experience with past comic-based movie releases such as Hellboy (see 'Dark Horse Struggles to Fill Hellboy Demand'), Dark Horse has shortened its supply chain and planned multiple reprintings of its red-hot Frank Miller's Sin City trade paperbacks (see 'Sin City Trades Take Off') to keep pipelines full. A North American printer is handling the multiple printings of the books and shipping them to customers. For example, one shipment is currently en route from the printer to Diamond, and another printing is going to press next week.
The steady flow and relatively short supply chain is keeping accounts satisfied, for now. Dark Horse is 'keeping books available to the direct market,' according to Dark Horse VP Business Development Michael Martens, while filling the rapidly growing orders from bookstore and other channels where the books are also selling very well.