Viz has announced that its DVD release of InuYasha the Movie 3 will be supported with a mobile theater tour to 15 Wal-Marts around the country.  The mobile theater, developed by Revolution Marketing, will feature InuYasha images on every surface.  It seats 92; three showings will be held in each city.  The showings will be free, and attendees will also get InuYasha schwag.  


The tour starts August 24th in Washington, and ends September 18th in Massachusetts.  The 15 Wal-Marts are located in:

Marysville, Washington

Stockton, California

Covina, California

Las Vegas, Nevada

Mesa, Arizona

San Antonio, Texas

Lincoln, Nebraska

Wichita, Kansas

Hammond, Indiana

Clarksville, Tennessee

Birmingham, Alabama

McDonough, Georgia

Chesapeake, Virginia

Secaucus, New Jersey

Quincy, Massachusetts


This type of retailer-based promotional event is a new tack for Viz, which supported the first volume with TV advertising (see 'InuYasha Movie 3 Scheduled').