Starting on December 15 and running through December 24 Decipher will be running a 15-second TV commercial for its Beyblade Collectible Card Game on the ABC Family Channel immediately preceding and following the popular Beyblade anime series.  The commercial provides cool images of the Beyblade game cards and lets gamers know that, just as kids can customize their Beyblade tops, players of the CCG can 'customize' their cards.  Decal sheets are included in every booster pack of Beyblade CCG cards, and by applying the decals to their cards players can add power and performance.  Decipher's Beyblade CCG also includes cards featuring characters such as Kai, Kenny, and Tyson from the anime -- and these 'character' cards can help players by providing access to the character's experience and special techniques.

The Beyblade anime series is the top anime series on the ABC Family Channel, where it pulls strongly from the same young demographic that has made Hasbro's Beyblade tops a major toy hit here in the States for the past two years.  Decipher's ad placement for its Beyblade CCG could hardly be bettered -- and the timing should help the game's launch since starter decks and booster packs make perfect stocking stuffers.