In an admirable effort to direct its e-commerce customers to brick and mortar stores, Goodman Games is launching a new promotion, the Click-to-Brick Conversion Project, this month.  According to the company, its e-commerce sales have been growing at a faster rate than sales through stores, and it would prefer that those e-commerce customers support their local gaming community. 

The promotion consists of a coupon postcard mailing to Goodman's e-commerce customers.  The postcard will direct the Goodman customers to local stores that participate in the promotion for redemption of the coupon. 

Retailers that want to participate just need to provide their contact information to Goodman, along with an agreement to honor the coupon (which offers 15% off on any single Goodman Games product).