Florida-based Play Along Toys, a division of Jakks Pacific, has been named the North American master toy licensee for Domo-Kun, the mascot for Japanese broadcaster NHK. Nickelodeon has acquired 26 two-minute stop action shorts, which it plans to begin running this fall on its TV networks (see 'Nickelodeon Gets Anime-Mated'). By that time Play Along Toys plans to have both plastic and plush Domo-Kun figures available at a number of retail outlets.
Play Along Toys got its start in the late 90s with a number of licensed celebrity toys including Britney Spears, Mandy
Big Tent Entertainment, which awarded the Domo-Kun toy license to Play Along, has previously given out the Domo-Kun apparel license to Changes (which explains those cool Domo-Kun t-shirts in Hot Topic stores) and greeting card and calendar rights to Andrews McMeel.