Today Marvel Comics announced "Last Days," one of three different brandings for series that will be unique to Secret Wars. The various Last Days comic book series will follow Marvel heroes in the “last hours” as the countdown to the destruction of the Marvel Universe as we know it continues (see "'Secret Wars' Will End the Marvel Universe"). Each branding will bear its own unique trade dress and logo treatment, clearly defining its relationship to the main Secret Wars story, making it easier for fans to see how these books fit into the Secret Wars event.
As Marvel EIC Axel Alonzo put it, "What would you do if you learned today was your last day on Earth? That’s the question your favorite Marvel heroes are going to ask themselves in their Last Days story lines as they brace for Secret Wars and the end of the Marvel Universe."
Marvel assures retailers that upcoming issues of Marvel Previews will have clearly marked branding on all Secret Wars pages.
One of Three 'Secret Wars' Tie-In Brands
Posted by ICv2 on January 21, 2015 @ 1:27 pm CT
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