Mayfair Games has announced plans to launch its first-ever organized play program, offering a free Agricola Organized Play Kit to participating retailers.

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Retailers who wish to participate in the program must pre-order the new edition of Agricola through Alliance by April 29.  They must also agree to host an event during the weekend of May 20-22, when the new edition will be released.  Only 500 stores will be accepted for the program, offered on a first-come-first-served basis.

The kit will include a demo copy of Agricola, 20 foil promo cards, 20 buttons, 20 stickers, 10 lanyards, 5 posters, and 4 mugs.  Additional kits may be available for sale.

Mayfair announced the new edition of the game, and a number of supporting products, last month (see "Mayfair Announces Revamped 'Agricola' Line").