David Lowry and Curt Covert have founded FLGS – TV, a new point-of-sale streaming video network for game stores.  FLGS – TV will offer retailers streaming game-related video content designed to enhance in-store sales.  The videos will be produced on behalf of publishers by FLGS – TV as 30 – second soundless commercials, using visuals and subtitles to communicate key selling points of the games. 

Participating retailers will receive a free program including the commercials and a few slides a month for their own marketing, allowing them to choose which games to promote based on inventory or on games that are expected to arrive soon. 

Publishers will pay to participate; retailers will receive the streams, program, and basic slides free.  Subscription retailers will receive more slides and exclusive content, such as sales training content, board game quick-sell videos, and so on. 

CEO Lowry told ICv2 that they estimate that about 40% of game retailers have the equipment and Internet connections needed to participate; FLGS – TV also plans to involve comic shops, more of which have the necessary equipment, and many of which also carry games. 

The network will launch in August; the company has begun production on videos for games releasing this summer and will expand to include entire lines and legacy games this fall. 

Fantasy Flight Games launched an program in 2010 through which it provided iPad-based Media Centers that offered both loops of promotional videos as well as how-to-play and database content that could be called up on demand.  The FFG program offered the devices and program free to stores that placed a game order of minimum size direct from the company (see “FFG Updates Media Center”).  It reported substantial sales increases for retailers that participated in the program.