Run: Book One picks up after the events of March, laying the groundwork for Lewis’ future in public service. The Voting Rights Act has been signed into law, and days after, the Ku Klux Klan mounts its largest hooded protest in years. As the Student Nonviolent Coordinating Committee loses the support of the federal government and allies, Lewis struggles to lead the organization in the midst of disagreements about black political power, white inclusion, the Vietnam War, and more.
Abrams plans robust marketing support for the release, including targeted advertising, social media support, and promotions in schools and libraries, as well as media appearances and a multicity book tour with Lewis, Aydin, and Richardson.
March is a multiple Eisner-winning trilogy (see “'Saga' Stands Out at the 2017 Eisners”), has appeared on several best of lists, and has been broadly recognized by the Young Adult Library Services Association (see “YALSA Top Ten Graphic Novels For Teens 2017”). In 2016, March: Book Three became the first graphic novel to win the National Book Award (see “'March' Wins National Book Award”).