Megaland, designed by Ryan Laukat and Malorie Laukat, is a push-your-luck fighting game set in a video game world. The goal is to collect as much treasure as possible, but that also means facing monsters and taking damage. If a player takes too much damage, they lose all their treasure. Treasure is important for buying health, as well as purchasing Bowling Alleys and Arcades. The player who collects the most coins wins. The game is for 2 – 5 players, ages 8 and up, and plays in 20 minutes. MSRP is $24.95.
“We are ever aware of the importance of local game stores and consider them vital to the board gaming hobby,” a Red Raven spokesperson told ICv2. “Our goal with selling Megaland at Target is to introduce our products to people that normally wouldn't know about our games and don't go to friendly local game stores (FLGS). Megaland is a very light game, designed for this audience.”
“Our main business relies on FLGS and we're releasing two more products this year that they can carry,” she added. “One of them, Haven, will not be on Kickstarter, which means that more copies will be sold through local game stores compared to our average print run. Megaland's box also includes advertisements on the inside of the box for our other games that say ‘Available at your friendly local game store.’ Our hope is to be sending new players to local game stores.”
“We are also working this year on promotions that will be exclusively available to brick and mortar stores,” she said.