DC Entertainment is planning an advertising campaign to support Superman titles by Brian Michael Bendis and is making ads available for comic retailers to run on a co-op basis.

The TV ad (see below) is available in a 30-second and 15 second version.  DC will be running the ads throughout July on major networks including TBS, TNT, Adult Swim, CNN, and Nickelodeon.  It will run on CNN’s Airport Network in 48 airports, as well as on YouTube, Facebook, and Instagram.

DC is partnering with National CineMedia (NCM) to support retailers to run the ads at local movie theaters using their co-op funds. DC ran a similar campaign for its Rebirth collections at the end of 2016 (see “DC Plans TV Ad Campaign”).

Last year, Marvel ran a marketing campaign in theaters and TV to promote current content at comic stores to new readers (see "Marvel Marketing Drive Targets New Readers").