The Adventure Zone is written by Clint McElroy and his sons, Justin, Travis, and Griffin, who have a popular comedy adventure podcast about three roleplaying characters and their meddling DM. The four took their adventures to comics with the release of The Adventure Zone: Here There Be Gerblins, illustrated by Pietsch, in July. (see “Preview: 'The Adventure Zone: Here There Be Gerblins' TP”). The first volume was an instant bestseller by a wide margin (see “July 2018 NPD BookScan - Top 20 Adult Graphic Novels”), and it has continued to hold the top spot on sales charts (see “August 2018 NPD BookScan - Top 20 Adult Graphic Novels”).
Hot Graphic Novel Debut Gets Follow Up
Posted by Betsy Gomez on October 12, 2018 @ 11:21 am CT
And on Trade Marketing for ComicHub
June 25, 2019
This is the first comic marketing program that actually ties consumer messaging to in-stock status at specific retail stores.