Star Wars will triple the fun this October with the Triple Force Friday product launch event. Starting at 12:01 a.m. on October 4, fans will be able to get toys, collectibles, housewares, books, apparel, and other merchandise tied to three upcoming Star Wars releases:

More details will emerge closer to the event. Retailers around the country participate in Force Friday, and Lucasfilm has supported the event with augmented reality (see “Lucasfilm Augmenting Force Friday”), live unboxings, and more. The first Force Friday was held on September 4, 2015, to support Star Wars: The Force Awakens (see “ Major Retailers Prepare for 'Star Wars' Force Friday”), and the last Force Friday event, supporting Star Wars: The Last Jedi (see “'Force Friday' Returns”), saw the release of tie-in merchandise such as Star Wars: Destiny from Fantasy Flight Games (see “‘Star Wars:  Destiny Two-Player Game’”).