Longtime game industry figure Richard Dracass has joined heo America as Media and Events Manager. In that position, Dracass will work in creating an overarching North American marketing strategy to consumers and trade, including marketing through distribution. His events role will be to ensure a strategy and build tactical deployment at industry shows.
Dracass has had stints at Wizards of the Coast, Passport Games, Upper Deck, and more recently at Playfusion. His new role at heo began December 30.
Germany-based distributor and branded collector supplies company heo has been aggressively expanding its presence in the U.S. in recent years (see “Heo Expands Offerings in the U.S.”).