HABA USA has appointed Willie Wilkov its new CEO and Managing Director for North America, the company announced. In addition to growing the core toys and games business, Wilkov will be charged with building connections with the company’s other divisions, which include apparel, furniture, and educational products.
Wilkov has an ecomm and marketing background. He served most recently as VP-Digital Commerce at TOMY International, where he also spent time as Chief Marketing Officer in an earlier stint. The TOMY periods bracketed nearly three years, with PlayFusion as Chief Marketing Officer and General Manager (see "New TCG ‘Lightseekers’").
The HABA Family of Companies, based in Germany, has a long history in the games business, and won the Kinderspiel des Jahres (Children’s Game of the Year) two years running for Valley of the Vikings in 2019 (see "’Tal Der Wikinger’ Secures Kinderspiel Des Jahres") and for Dragon’s Breath in 2018 (see "’Dragon’s Breath’ Wins 2018 Kinderspiel des Jahres").

With Ecomm, Marketing Background
Posted by Milton Griepp on October 8, 2020 @ 6:03 am CT

MORE GAMES
Geek Showbiz Round-Up
May 23, 2022
There was lots of showbiz news over the past week, and it's time for a round-up!
Column by Scott Thorne
May 23, 2022
This week, columnist Scott Thorne discusses the importance of entry level products like the new Magic: The Gathering 2022 Starter Deck, and shares customer reactions to the latest Dungeons & Dragons releases.
MORE NEWS
All Coming Out in October
May 20, 2022
The boxed sets and the new original graphic novel are all slated for October release.
Plus: New Megan Kelso, Jason, Oral History of Comic-Con in Fall 2022 Catalogue
May 20, 2022
The Fantagraphics Fall 2022 Catalogue also includes new works by Megan Kelso and Jason, an oral history of San Diego Comic Con, and more.