AMIGO Games, the sister company to AMIGO Spiel and Freizeit GmbH of  Germany, announced that Alex Yeager will become their new Chief Operating Officer.

Yeager brings a wealth of experience to his new role as AMIGO's new COO. He has 25 years of games industry experience split predominantly between Mayfair Games and Steve Jackson Games. He held a leadership role for Mayfair Games as their Vice President of Acquisition and Development, where he helped them bring AMIGO Games' properties, such as The Downfall of Pompeii, Saboteur, and others (see "'Portal of Heroes,' 'Saboteur: The Duel,''"), to the United States. He also helped develop video content for Mayfair and was a producer for The Bob and Angus Show and White Glove Demos.  

"I'm looking forward for the opportunity to lead AMIGO Games as we bring the best of their product line to the North American market," said Yeager. "As a team, we're going to be re-energizing our hobby channel connections with our distribution partners and retail stores. We'll also expand our social media presence to tell the story of our games and the people that make them."

The role Yeager is stepping into was previously held by Jeff Pinsker, who is currently serving as a GAMA Director-At-Large with a year left on his term (see "Amigo's Jeff Pinsker Joins the GAMA Board").