Three seasoned veterans of the European tabletop game industry have formed All About Games, a new consultancy focused on game publishers, manufacturers, and distributors, the company announced.  Services will include business development, international sales and localization, marketing strategy and brand development, process and structure reviews, team development, training and seminars, and business coaching.

The group includes:

Daniel Steel, whose 30 years in the tabletop game business included time at Asmodee Group as head of European Distribution and a member of the Group Executive Committee.  Steel also developed UK distributor Esdevium Games from a small importer to the largest game distributor in Europe until its acquisition by Asmodee.  Steel was also an investor and a non-execuitive director of Fantasy Flight Games from 2000 to 2014.


Cedric Delobelle, whose ten-year career in games includes a time in charge of international sales at Esdevium (now Asmodee UK), and at Fantasy Flight Games, where he coordinated their sales and publishing in Europe.

Carol Rapp, whose 20-year career includes a time as International Operational Marketing Director for Asmodee Group, and CEO of Asmodee Germany.