Beginning January 21, players can scan a QR code with their mobile devices to activate an AR experience in participating WPN stores. The QR code will allow them to step into a bustling market street in Kamigawa, and gain access to animated previews of cards. This AR activation event runs for nearly four full weeks with new content being released as the event goes on.
The hot pink QR code sticker or flyers will ship separately from other Kamigawa: Neon Dynasty retailer promotional materials. They are scheduled to arrive beginning January 17.
Wizards of the Coast also released more details on the upcoming Magic Game Day events, scheduled for March 5-6 (see "'Magic Game Day'").