The deal includes a number of SFG product lines, such as Warmachine, Iron Kingdoms, and Epic Encounters. Golden Goose is a games consulting agency, run by CEO Andre Kieren (see "Golden Goose") that creates logistics and sales plans for games entering the North American market.

“I’ve known Andre for a number of years from our time at Games Workshop, where he ran the U.S. operation and one of my roles was leading the broader market product initiatives, such as Blitz Bowl and Space Marine Adventures," said Toby Davies, Commercial Director at SFG. "Andre and the Golden Goose team have a wealth of knowledge across the tabletop product categories and retail landscape, so I’m confident we’re in great hands.”

The partnership has the potential to improve SFG's retail footprint in the U.S. hobby markets. Mantic Entertainment, another UK company, had also recently partnered with Golden Goose to help lead their sales team (see "Mantic Entertainment").