WizKids Announces a $399.99 'Dungeons & Dragons' Tiamat Miniature!") this week, their most expensive D&D miniature to date, put a capstone on this trend.
As backdrop for this trend, the miniatures market up-trend seen in 2019 accelerated through the COVID-19 pandemic summer (see "PRO: Gaming Miniatures Stay Hot Through Summer") and fall (see "Satisfying Fall, Holiday Season for Game Stores”), and the only factor tempering miniatures sales were logistics problems, caused by the pandemic, that slowed delivery of product.
Games Workshop Unveils New 'Warhammer 40,000' Box Set"). This $249.99 boxed set sold very well across the retail level, and customers didn't balk at the price tag. GW followed up on that hit into 2021 by putting out a $160 Warhammer 40,000: Kill Team Pariah Nexus set this year as well as releasing high-priced Battlebox sets like the recent $170 Piety and Pain set (see "GW Brings 'Piety and Pain' to 'Warhammer 40,000'")
WizKids Releases New 'D&D Icons of the Realms: The Tower' Deets"). This year, WizKids will be releasing another pricey set, The Yawning Portal Inn (see "WizKids Reveals a Massive $349.99 Inn Miniatures Set for 'D&D Icons of the Realms'!") as well as the previously mentioned Gargantuan Tiamat.
With stimulus checks hitting and other places to spend money still limited, the ability of the market to support high end miniatures products, a luxury item for game customers seeking to treat themselves for surviving the pandemic, seems solid.
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In Pandemic Year
Posted by Jeffrey Dohm-Sanchez on March 31, 2021 @ 3:36 am CT