Advertising Age is reporting that Sony Pictures Entertainment has purchased a package of 13 thirty-second spots for Fox's Superbowl and related broadcasts to promote its slate of 2002 movies, including Spider-Man .

Ilan Strasser of Fat Moose Comics Comics and Games in Whippany, New Jersey, took issue with the way Marvel is pricing its upcoming hardcover books.

For the first time in recent memory, initial U.S. orders on a comic title by pop culture stores have topped $1 million retail.

Marvel's no reprint policy was on retailers' minds again this week with the news that Amazing Spider-man #36, which is selling very rapidly coast-to-coast, will not be reprinted as a stand-alone issue but will instead by re-issued as part of a Marvel Must-Have book in December.

We've continued to receive comments on Marvel's Walmart program from pop culture stores. This is the fourth such series of comments we've published.

In response to ICv2's question about Marvel's Walmart program at the Marvel press conference today, Marvel President Bill Jemas revealed that at least six million Ultimate Spider-Man #1 's are already in print.

Marvel has decided to reprint Amazing Spider-man #36 as part of a 96-page Marvel Must-Have #2 along with Hulk #34 , Daredevil #26 , and X-Men Evolution #1 .

At Marvel's Wednesday press conference Editor-in-Chief Joe Quesada announced that the publisher would begin a monthly hardcover program in March of 2002.

Retailers have continued to send us their comments on Marvel's reprinting of the Ultimate #1s for Wal-Mart. The retailers who have written us have managed to highlight the overlapping elements of this complex issue.

Retailer Russ Toney of C&C Comics in St. Albans, West Virginia had some comments on Marvel's Ultimate reprints for Walmart...