Dynamite Entertainment is adding to its already substantial promotional support for the launch of Magnus: Robot Fighter with additional elements tied to the final order cut-off for advance reorders. Retailers that increase initial orders by 20% will be able to order unlimited copies of a Rob Liefeld color variant cover, and to order one fifth as many of a b/w version of the cover. Dynamite believes that at current order levels, there may be substantial unfilled demand, based on the response to Turok #1, the first Dynamite Gold Key title, which launched last month and sold out before shipping.
The advance order trade promotion for Magnus was already substantial (see "Trade Promotions for 'Magnus' Launch").
Dynamite announced the deal to release comics based on the Gold Key titles Turok: The Dinosaur Hunter, Magnus: Robot Fighter, The Occult Files of Doctor Spektor, and Solar: Man of the Atom, last October (see "Dynamite Reviving Gold Key Heroes").
Posted by ICv2 on February 16, 2014 @ 8:37 pm CT
Column by Scott Thorne
November 17, 2019
This week, Thorne reveals the sales secrets of China's Singles Day, and offers some takeaways for American retailers.