ICv2: Viz Partners With Reading Is Fundamental

VIZ PARTNERS WITH READING IS FUNDAMENTAL

And Provides IP for Jump to Japan Exhibits

Posted by ICv2 on May 13, 2004 @ 11:00 pm CT

Viz, LLC, has announced that it has become the first major graphic novel publisher to partner with Reading Is Fundamental (RIF) to help promote the love of reading and literacy among school children.

Viz properties such as Yu-Gi-Oh! and Dragonball Z, along with Shonen Jump magazines, will be made available through RIF's national network of schools and clubs to children beginning this summer and continuing in the fall.

Properties from Viz will also be included in the Jump to Japan: Discovering Culture Through Popular Art exhibit, which will tour children's museums in more than seventy U.S. cities over the next four years. Video images and content from Pokemon and Hamtaro, along with panels from Shonen Jump, will be part of the show.

The first exhibit just wrapped up its first showing in Seattle, and is now moving on according to the following schedule:


July 2004 - September 2004	Felix Adler Children's Museum Clinton, Iowa
November 2004 - January 2005	Explora Albuquerque, New Mexico
March 2005 - May 2005	The Children's Museum Memphis, Tennessee
July 2005 - September 2005	Boonshoft Museum of Discovery Columbus, Ohio
November 2005 - January 2006	Minnesota Children's Museum St. Paul, Minnesota
MID-TOUR REFURBISHMENT	St. Paul, Minnesota
June 2006 - August 2006	DuPage Children's Museum Dupage, Illinois
October 2006 - December 2006	COSI Toledo, Ohio
February 2007 - April 2007	Pittsburgh Children's Museum Pittsburgh, Pennsylvania
June 2007 - August 2007	Buell Children's Museum Pueblo, Colorado
October 2007 - December 2007	Treehouse Children's Museum Salt Lake City, Utah
February 2008 - April 2008	San Antonio Children's Museum San Antonio, Texas

The involvement by Viz in both of these high profile events, coming hot on the heels of its inclusion in USA Today's Life feature this week (see 'USA Today Discovers Manga') will certainly create new readers of manga and new anime viewers, which will benefit pop culture retailers for years to come.

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