Tokyopop is using Clip-Strips to expand its offerings of Cine-Manga in Wal-Mart stores. Clip-Strips allow Tokyopop's Cine-Manga to be displayed next to the corresponding DVDs or to hang near toy aisles or next to the cash registers to attract impulse buys. Wal-Mart's success with Tokyopop's Finding Nemo, Shrek 2, and SpongeBob Squarepants Cine-Manga has led to the mega retailer's decision to stock Tokyopop's latest Cine-Manga offering, The Incredibles.
Tokyopop has also had success with the giant Target chain, Wal-Mart's largest competitor. This spring Target stores will begin stocking an 8-book offering of Tokyopop manga -- the largest and most extensive Tokyopop program yet in Target stores.