Stan Lee's POW! Entertainment is partnering with VIBE Magazine to create an urban superhero whose adventures will be chronicled in the pages of VIBE and also published in graphic novel collections. The hip hop hero is currently in development and will debut in early 2006 in VIBE, but his creators hope to expand the concept to include an animated TV series and potential feature films. The character will be targeted at 15 to 34-year-old males who love comic books, action movies, and videogames.
POW's Stan Lee, the co-creator of Spider-Man and much of the Marvel Universe, will provide the creative inspiration, while exposure in VIBE will furnish unfettered access to the urban market. VIBE and POW! will share in ownership of the new hip hop hero, who the companies hope will quickly morph into a powerful entertainment franchise.