Games Workshop more than doubled its profits in its fiscal year ended May 30th to a pretax profit of £16.1 million, despite sales that were up slightly in pounds and down around 3% in constant currency (to £121.8 million). Profit increases came from higher prices and lower costs. This is a second year of improving performance (see “Games Workshop Improves Performance”).
Sales declined despite opening 27 more stores and expanding Web sales. Sales declines were in Continental Europe and
One area of costcutting was in Games Workshop store personnel. Over half the stores in
Plans for the current fiscal year include a new sales training program, originally developed in
GW chairman Tom Kirby has been working in the North American market for three weeks a month, because “development of management talent has lagged” here.