Target is adding specialty toy boutiques, to be called 'Time to Play!,' to the toy departments of its 1397 stores. The boutiques will feature more than 150 SKUs, including products from Educational Insights (Blokus), Schleich, Breyer, and Klutz. The company described the boutiques as 'an extensive selection of high-quality toys from well-respected brands.'
Target has previously stocked Apples to Apples; this represents an expansion of the specialty game offerings at the giant discount chain.