After spawning a toy fad in Japan (see 'Anime Ignites Tokyo Toy Craze'), the anime series Beyblade has become one of the most highly rated shows on the ABC Family Network, where it anchors a daily hour-long anime block.  Based on the high-tech spinning tops, which are marketed in the U.S. by toy giant Hasbro, the Beyblade anime series uses a sports competition theme to lure kids, who are also fascinated by the top-spining tips and techniques demonstrated on the show.