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Online specifications for ICv2 Site Sponsorships:

Due date:
Two business days before the ad is scheduled to start.

Display ads:

     -- All display ads may be in JPG, GIF or Flash (SWF)* formats
     -- Please provide linking destination URLs for all ads
     -- All display ads have a file weight limit of 150K for GIFs or JPGs, 300K for Flash (SWF).  450K limit for Skins.

(*) Flash Specifications:

--  Please use clickTags for all Flash (SWF) banners (do not hard-code the URL into the ad) and send us what link you'd like to use.  For information on how to add clickTags or sample code, click here.

--  Flash (SWF) files need to be saved as Flash 10.1 or lower (we are using DoubleClick for Publishers).

--  A backup GIF or JPG file and clickthrough URL must be also be submitted.  This may be used in place of Flash (SWF) in case it's incorrectly built at time of the campaign launch.

-- Because the default settings on the latest version of the Chrome browser do not permit playing Flash ads without a direct command, we've begun converting Flash SWF files to HTML5.  Please contact us if you do not want us to convert your ads.


We are currently testing ads submitted in HTML5 format.  If you would like to submit your ad in that format, please also submit a SWF back-up GIF or JPG file and clickthrough URL.

Note on Animated Image Ads:
--  Animation length can't exceed 30 seconds
--  Animated GIF ads must have a frame rate no faster than 5 fps
--  Flash ads must have a rame rate no faster than 20 fps

Banner Ads: Sizes and Postions
Top Sponsorship:  Billboard
-- 970 x 250 pixels

Side Sponsorship #1:  Half Page
-- 300 x 600 pixels

Side Sponsorship #2:  Medium Rectangle (Middle)
-- 300 x 250 pixels

Medium Rectangle (Bottom)
-- 300 x 250 pixels

Skin (Left & Right Sides)
-- The Skin is prepared as a single 1895 x 1000 image, with two 420 x 1000 live areas around a 1055 x 1000 inner blank area.  Template available here.  It’s recommended that the primary images or text be in roughly the inner 30% (125 x 1000) of each side ad.  Also, it's probably best to avoid the extreme bottom of the image with critical messaging, because due to extra menus in the browser, etc., some users may not be able to see the bottom 50-100 pixels of the image.

     -- JPG or GIF formats only
     -- Provide linking destination URL
     -- File weight limit of 450kb

Click here for a larger image of the banner ad positions.

Animation, use of images, addressing your audience (for example, by using the word "retailers" as a text element in ads), and the use of promotional elements (e.g., "Click here for your free promo kit") will all increase your response.

E-mail text ads:
E-mail text ads come free with Top Sponsorship, Side Sponsorship #1, and Side Sponsorship #2.  The text ads consist of:
   -- Headline: 10 words or less
   -- Body text:  100 words or less
   -- Destination URL 
   -- Image of product or logo: medium sized (420 pixels along the max. dimension; 72 dpi; JPG)

Friday Blast:
The Friday Blast email consists of:
   -- Up to three words for the subject line (yours will be paired with up to four words on the content)
   -- 300x600 flat (unanimated) ad in JPG or GIF format
   -- Text with image
          -- Headline of 10 words or less
          -- 100 words or less of body text
          -- Destination URL
          -- Image of your product or logo (420 pixels along the max. dimension; 72 dpi; JPG)

Please direct all questions to Dennis Viau at:  dviau@icv2.com.

Send all ad materials to:
Dennis Viau at:  dviau@icv2.com.