Hasbro has announced the first programming and activations for HASCON, its new in-house convention planned for September 8-10 (see "Hasbro to Host Its Own Con").  Celebrities appearing at the show will include Stan lee, Lorenzo Di Bonaventura (producer of Transformers and G.I. Joe films), Dude Perfect, Transformers and My Little Pony voice talent, and more.

Game activities will include an exclusive preview of Iconic Masters, the new Magic:  The Gathering set (see "'Magic: The Gathering' Adds 'Iconic Masters'"), and oversized versions of Pie Face and Toilet Trouble.

Movie props and costumes on display, art tutorials, and other activities will be tied to Marvel properties Spider-Man and Guardians of the Galaxy, Lucasfilm’s Star Wars, and Disney properties including Disney Princess, Frozen, Elena of Avalor, Moana, and Descendants 2.

Exclusive toys and merchandise, including new Transformers products, will be available at the event.