Alderac Entertainment Group announced the hiring of game industry veteran Mara Johannes-Graham as Vice President of Sales & Marketing.
At Alderac, Johannes-Graham will manage the publisher’s sales and marketing efforts including managing wholesale and retail accounts; overseeing advertising, promotion, and support programs for company products; and working to improve communication between the company and numerous outside channels from distribution to retailers to licensors and players.
Most recently, Johannes-Graham served as Chief Marketing and Business Development Officer with Greater Than Games (see "Greater Than Games Hires Mara Johannes-Graham"). Prior to that, she was Marketing Manager at Ninja Division Publishing. She is known for her ability to create and implement systems to increase sales for lines under her management.
Alderac recently launched Space Base (see "Alderac Launching Clair's 'Space Base' with Retailer Program") and has more in store for its popular Smash Up card game this year (see "'War Chest,' 'Expansions for 'Mystic Vale' and 'Smash Up'").
Vice President of Sales & Marketing
Posted by Nicole Bunge on May 14, 2018 @ 1:47 pm CT
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