Disney CEO Bob Iger said the service is set to launch at the end of 2019. It will include upcoming Disney features including the live-action Dumbo, Captain Marvel, and the next Avengers film after theatrical release. So Ant-Man and The Wasp will be the last Marvel movie that premieres on Netflix. The Netflix Marvel shows (Jessica Jones, Daredevil, Luke Cage, Iron Fist, The Publisher, and The Defenders) will remain at Netflix (see “Fate of Netflix Marvel Shows Revealed”).

One thing that will also be missing is all the current Star Wars features. Disney is currently attempting to buy back TV rights to the Star Wars movies from Turner Broadcasting, which include TV and streaming rights through 2024 for existing titles though 2016 (see ‘Disney Wants 'Star Wars' TV Rights Back, Skybound Options 'Eclipse,' Timothy Hutton Joins 'Y,' Animated Constantine, 'Iron Fist' Season 2 Teaser”). Star Wars titles released between 2016 and 2018 have already been licensed to other distributors. “The marketing will make clear that it’s not going to be on there,” said Iger. “But Star Wars movies that come out in 2019 and later, you’ll find them there.”

Disney already has plans for Star Wars: The Clone Wars (see “ 'Star Wars: The Clone Wars' Returns”) and a new live-action Star Wars show for the new platform (see “Disney Plans Live-Action 'Star Wars' TV Series”).

Disney also plans to move R-rated features to Hulu, which it will have a 60% stake in after the Fox deal closes (see “Disney's Post-Fox Streaming Strategy”). This will eventually include Fox’s X-Men features like Deadpool, Deadpool 2 and Logan.

For now, Iger made it clear that since the Disney streaming service will initially have a “lower volume” of content compared to other streaming services, the price might be lower compared to competitors.