Steve Jackson Games will be using its online retail arm, Warehouse 23, to handle projects that the company does not intend to release through trade distribution.  The first project for the new arrangement will be The Fantasy Trip Adventures, scheduled to release in August.

In a post on the company’s online newsletter Daily Illminator, Steve Jackson’s Chief Executive Officer Phil Reed explained the reason behind the new program,“ (A)s we brought multiple projects to Kickstarter, we had to keep answering one common question:  Will this be in store?”  To avoid this confusion moving forward, games supported by Kickstarter campaigns that are planned for normal distribution will continue to be run under the Steve Jackson Games Kickstarter account, while campaigns for projects not intended for distribution, including smaller run items, game accessories, and “whatever niftiness we decide to tackle,” will be launched under Warehouse 23.  Once these campaigns end, those products will be available only through the Warehouse 23 store.

The first product to be handled in this way will be The Fantasy Trip Adventures, the follow-up to last year’s resurrection of Steve Jackson’s first fantasy role playing game design (see “‘The Fantasy Trip’ Returns to Its Designer”), which was itself funded through a Kickstarter campaign that attracted $314,572.  The new product will be a compendium of five adventures for use with the game, including two adventures already released in PDF format.  The Adventures will be sold as set including a softcover book and the counters and megahex sheets needed to run the adventures.

The Kickstarter campaign for The Fantasy Trip Adventures has easily bypassed its $10,000 goal, gathering $26,398 in pledged support from 755 backers (an average of $34.96 per backer) as of this writing.  Backers who select the PDF-only offer will receive the book in April, while the print version is scheduled for August.  The campaign also features a retailer-only backer package for stores that want to carry the line.

Steve Jackson Games is hoping to extend the reach of the game by offering a limited publishing license to any publisher who wants to produce adventures for use with the game (see “Steve Jackson’s ‘The Fantasy Trip’ Offers Creators Limited Publishing License”).